I was really hoping the new owners of The Orange County
Register found the magic elixir for a receipt of financial success. For years
the newspaper had gone through the same revenue problems that have plagued the
media industry. Their formula was like most other newspapers attempting to cut
their way to profits.
Staff reductions were a regular occurrence, and online was a
huge priority even though revenue barely paid for production costs. This caused
a smaller print edition with less content. With the drop in quality, losses in
circulation and advertising soon followed.
In comes the new owner Aaron Kushner who believed that
better content and a focus on print were keys to success. The Register’s free
website was blocked now by a paywall for subscribers only. Hundreds of people
were hired back.
Mr. Kushner continued his push by starting the Long Beach
Register, purchased the Riverside Press Enterprise, and recently launched the
Los Angeles Register to compete with the Los Angeles Times.
This was a newspaper company hiring and expanding! And doing
so by making their content better to engage more readers and advertisers. Both
my father Martin and myself always believed this is key to maintaining a
thriving newspaper business. Now another owner believes this too was a key for
success.
After about a year and millions of dollars later, something
changed. The Register ran out of money.
Like other publishers, Mr. Kusher believed these changes
would have an immediate payoff. Readers and advertisers would see these
improved print editions and come flocking back. But guess what? They did not.
It’s been my experience that it takes a solid three years
for customers to notice improvements in any newspaper or website. Patience is
critical and costly. But if you believe in what you are doing, stick with it.
Unfortunately, the Register is in crisis mode again as they
quickly unravel all the initiatives started just over one year ago. Back are
the buyouts and layoffs, unpaid furloughs, axing the company matched 401(k),
firing of senior management, and even telling advertisers they will get
editorial coverage if they spend money with them.
Communication with the staff about the future has been
spotty at best. One longtime veteran in the newsroom agonized when advised to
take a buyout or risk being laid off. Just before handing in the paperwork for
the buyout, she was told they wanted her to stay and the buyout was off the
table.
Now in other efforts to save money, the Long Beach Register
has been closed, and the LA edition is being produced with no additional staff.
There’s even talk of selling the Register building in Santa Ana to offset
accumulating debt.
Mr. Kushner continues to
stay positive even as the company flounders. “We're highly
confident that the team as it continues will be able to continue to deliver
against our mission of community building,” Mr. Kushner said in a recent
interview. “We invested in community building, not in print, not in digital. We
invested in our communities.”
This all sounds great. But community building takes
time. And it’s looking like that’s something The Orange County Register simply
does not have.
COURIER
staff honored in state and national contests
It’s
newspaper contest season again, and the two largest competitions are organized
by the California Newspaper Publishers Association (CNPA) and the National
Newspaper Association (NNA). Both organizations recently announced the winners
of their 2014 contests.
On the state
level (CNPA), the COURIER staff was honored for best page design (Kathryn
Dunn), best sports photo and graphic illustration (Steven Felschundneff), and
best website (staff). On the national level (NNA), Sarah
Torribio was honored for obituary writing, Mellissa Martinez for her Lex in the
City column, and Kathryn Dunn for best use of photography (design), and Steven
Felschundneff for best feature photo.
Although
contests should not be used as a gage for quality work, it’s always nice to be
recognized by your peers. Our readers have spoken too as the COURIER readership
continues to increase this year.
As always,
all of us here at the COURIER appreciate the support of our many readers and
advertisers.
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